THE inability of the small- and medium-sized enterprises (SMEs) to replenish their stocks quickly are among reasons why their products get bumped off hypermarket shelves.
Since the collaboration between hypermarket operators and SMEs took place two years ago, a total of 528 products have been listed on hypermarkets.
To date, however, only 52 products are permanently listed.
This fact was acknowledged by Majlis Amanah Rakyat (Mara) deputy director-general Datuk Othman Ahmad, who said although SMEs were given the opportunity to list their products at hypermarkets, some were unable to ensure product continuity.
"In terms of quality, branding and packaging, these SMEs are doing pretty well. But they are inconsistent when stocking up their products,"he said in Kuala Lumpur.
Meanwhile, French hypermarket chain Carrefour regional director Eric Garcia said there is demand for local products, but many SMEs have complaint that their products are placed at the furthest end of the shelf.
"SMEs are welcome to complain if they feel that their products are being misplaced. But it is also difficult to deal with angry customers who are unable to find the product they are looking for due to SMEs' inefficiency to stock up," he said.
Garcia also said SMEs can explore the opportunity to tap on Carrefour's network to market their products at its international outlets. It began to collaborate with SMEs since 2005.
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